Once again Bruce Schneier has lucidly explained one of the security industry’s most troubling aspects. His comments on the CNN website relate to the habit of industry pundits to use worst case scenarios to urge a call to action.
It substitutes imagination for thinking, speculation for risk analysis and fear for reason. It fosters powerlessness and vulnerability and magnifies social paralysis. And it makes us more vulnerable to the effects of terrorism.
And what he doesn’t say but does imply is that it is used by those in the industry to peddle their wares and win/extend contracts.
He’s right of course. I hate the term ‘thought leader’ but if it were to be applied to anyone then Schneier deserves it. His comments are not new and he’s discussed this before on his website and in his books.
Cormac Herley talked about the same problem in his paper which I’ve discussed before. He says this about security advice:
The advice is offered as protection against worst-case harms, while users care only about average or actual harm.
So what is this ‘average’ or ‘actual’ harm that users care about? And how can we use it as a ‘call to action’ in security awareness programs?
At AusCERT recently I gave a presentation on running a security awareness program. It was pretty well received I think because I tried to offer practical advice based on experience. But I also wanted give delegates a gentle kick up the backside. I told them that users are not ignorant, lazy, evil or stupid, and that actually most people want to do a good job. This probably sounded strange to a room full of professionals whose entire industry is based on FUD (maybe that’s a little harsh…).
Ok, so given that (most) people are good and want to do a good job, and that they do care about average or actual harm, I propose that security awareness should focus on those things which might impede a person’s ability to do their job well.
Think about what your users care about, and explain to them how good security makes this happen. Maybe it’s having quick access to customer databases, maybe it’s providing good service to clients, maybe it’s having a reliable mobile network so they can spend more time on the road making money.
Whatever it is, find those strings and pull them. Put the consequences of bad security into a realistic context that your users care about, and don’t overcook the FUD.
